When I first got into the Korean scene, I was quite the avid watcher. It was my guilty pleasure. Now that I’ve watched 5 million dramas, dramas have merged together and it’s all been the same (guys, you know what I’m talking about). Truthfully, I’m not the most observant when watching dramas so I don’t notice product placements during episodes. But when I do, it seems like it’s always super random. It’s also gotten to the point where dramas become similar to this:
Product placement in Korean dramas is more prevalent nowadays. I’ve decided to take the ones I remember and categorize them: the good, the bad and the weird.
YG entertainment is home to k-pop’s biggest stars like Big Bang and 2ne1. Everyone who knows anything about the k-pop world knows that YG entertainment is pretty awesome. What they are known most for is their deviance from your regular k-pop scenery. Unlike here in the states, hip-hop in Korea is not mainstream. YG attempts to fuse hip-hop into mainstream music. I have to say they are doing a good job of it.
The main point of this post though is not the fact they’ve succeeded in making hip-hop mainstream, but they are the first ones to try it. YG entertainment is known for their adventurous, innovative ventures in the Korean music industry. YG is the epitome of innovation in the Korean music industry and its what their brand is all about.